Product Design & Industrial Design

Product design Team

Why Choose Us

  • Over 20 years of experience
  • Cutting Edge Technology
  • Design Insights & Creativity
  • High confidentiality
  • One-stop solutions provider

Case Study

  • Air Purification and Disinfection Robot
  • Bluetooth speaker
  • Bluetooth speaker
  • Bluetooth speaker
  • Child care robot
  • Four axis multi rotor UAV
  • Game handle
  • Intelligent blood-pressure meter
  • PM2.5 Detector
  • Sports Bluetooth headset
  • Medical monitor
  • Coffee Maker
  • Kettle
  • Bluetooth Speaker
  • proof phone
  • Mobile phone cases
  • Coffee Maker
  • Coffee Maker
  • toaster


User-experience designers focus on refining a product based on how their research into user behavior suggests people will get the most satisfaction from using the product. Kemal designers aim to increase users‘ happiness.

Our product design team will work closely with you to determine the product design specifications. Starting from your product vision, we will work with you to identify the targeted users and explore the visual concepts of potential solutions through sketches.

Once the direction is chosen, Kemal team creates an attractive product model and combines these concepts with the actual engineering architecture.

The final design concept is captured in a 3D CAD model, which will be sent to customers, users, and other stakeholders and get their further feedback.

Product design

Product Design

Following your product definitions originating from a creative concept in the design phase, our product designers will create, sketch, and develop the visual flow of your product.

The design process includes Initial Cad Design, Mechanical Engineering, Electronics Engineering, 3D Cad Development, FEA Analysis & Stress Testing.

Prototyping and Testing

Kemal’s in-house rapid prototype shop is equipped with 3D-Printing, SLA, CNC machines, and Prototype molding, which allows fast turnaround of prototype parts for our customers.

So concept modeling can bring those ideas to life in as short as 3 days. It gives us the flexibility to create and test so that your products can go to market better and faster.

We often make prototypes throughout the product development process to double-check and assess their fit, form, and function. The prototype technique we use is dependent on part quality, time, and functional requirements.


Manufacturing to Market

Based on our experience with the prototype and manufacturing, the design is finally updated. Besides, we develop manufacturing process details, like injection molding part sketches, assembly features and descriptions, general dimensions and tolerances, and 2D control documents.

Finally, we record artwork for all colors, material, and finished product specifications, as well as product graphics. At the beginning of production, we will review the samples and update the part drawing as required.

As the project progresses, we often support our customers’ marketing work through packaging design, quick start guide, and product image. We do everything we can to make sure that the product is launched with a good first impression.

After the product design is confirmed by clients, Kemal will provide processing services in mold manufacturing, CNC Machining, injection molding, and die casting.

At the same time, the secondary processing will be done internally, including screen printing, pad printing, painting, electroplating, anodizing, assembly, etc.

Kemal Your Trusted Product Design Partner

Kemal is a product development and manufacturing company in Dongguan, China, providing one-stop new product development services including custom product design, industrial design, rapid prototyping, engineering, and contract manufacturing.

Kemal has a strong engineering team and advanced equipment. We design, engineer, prototype, and manufacture products in-house. No matter how perfect our product development and design solutions are, it is always necessary to improve and optimize the part manufacturing.

Our product design and manufacturing team will consider the factors of easy production, reliable quality, and high cost-effectiveness in the whole process of product design and development. Our excellent team works closely with customers to ensure the high quality, promptness, and lowest budget of the project.

Our mission is to help start-ups, small and medium-sized companies, and well-known brands around the world to create unique, valuable, and competitive products in the market. Our goal is to become the most innovative, trustworthy, and economical product development and manufacturing company.


As an expert in product design for various molds and products, Kemal can bring your ideas into reality as short as 48 hours. Here we would like to share this guide with you. Trust that you can obtain most of your queries and our company from it. If you find anything we can do to support you, please be free to contact us. We are available 24/7/365.

  • What is Product Design?
  • What are the principles of Product Design?
  • What is the importance of Product Design?
  • What are the requirements for Product Design?
  • What are the Economic Benefit Requirements for Product Design?
  • What are the Usage Requirements for Product Design?
  • What is Combination design for Product Design?
  • What is Computer-Aided Design for Product Design?
  • What is Object-oriented design for Product Design?
  • What are the Basic Principles of Product Design?
  • What is the Demand Principle of Product Design?
  • What are the Information Principle & Innovation Principle of Product Design?
  • What are the Services Areas of Product Design?
  • What is the first phrase for Product Design?
  • What is the second phrase for Product Design?
  • What is the third phrase for Product Design?
  • What is the last phrase for Product Design?
  • What are Perceptual Factors for Product Design?
  • What is the Industry background of Product Design?
  • Which software can be used for Product Design?

Q1: What is Product Design?

As a noun, Product Design is a series of technical work from creating a new product design task to designing product samples. Its work content is to formulate the product design task and implement the project requirements in the design task (including product performance, structure, specifications, type, material, internal and appearance quality, life, reliability, use conditions, technical and economic Indicators, etc.).
As a verb, Product Design is creating new products sold for companies to their customers. Through the process of generating new products, an extensive range of coefficients are generated and ideas are effectively brought up and developed.


Q2: What are the principles of Product Design?

1. Intimacy
Intimacy means to put all related things together. When you put something related together, you can get a more comprehensive and practical product, and even have unexpected effects.

In the design, all elements should be placed in a specific way. There is a certain connection among each element, individual elements, and the entire element. So a harmonious and beautiful experience can be formed at last.

The core purpose of the comparison is to form a primary-secondary relationship, which is the information to be transmitted first, and which is the secondary one, etc.

As a highly important element in the design, repetition makes the entire design look more consistent, as well as forms a unified design expression.

Q3: What is the importance of Product Design?

During the product design stage, people have to comprehensively determine the following issues: entire product strategy, appearance, structure, and function, thereby determining the layout of the entire production system. So the product design is of great significance.
If the design of the product lacks manufacturability, the equipment needs to be adjusted and replaced then. Worse, people will have to spend lots of money on material and labor. On the contrary, good product design not only reflects functional advantages but also facilitates manufacturing and reduces production costs, thereby enhancing the comprehensive competitiveness of products. Many companies that are skilled in market competition pay high attention to the details of product design, as well as design products with low cost and unique features.

Q4: What are the requirements for Product Design?

There are 4 requirements in total.
1.Social Development Requirements
It is beneficial for gaining time to plan, select, and focus on the introduction of world advanced technologies and products. Besides, it helps to fill in technological gaps sooner, cultivate talents, and obtain economic benefits.

2.Economic Benefit Requirements

3.Usage Requirements.

4.Manufacturing Process Requirements
The most basic requirement for product design is: the product structure should conform to the process principle. That means, under the specified production scale conditions, people can use economical ways to produce parts that meet the quality requirements. This helps the designed product structure minimize the amount of labor in product manufacturing, reduce product weight, reduce material consumption, and shorten the production cycle and manufacturing costs.

Q5: What are the Economic Benefit Requirements for Product Design?

One of the major purposes of a new product design is to meet the ever-changing needs of the market and obtain better economic benefits. Good design can solve various problems that customers care about. For example, how the product functions? How does it feel? Is it easy to be assembled? Can it be reused? At the same time, good design can save energy and raw materials, improve labor productivity, reduce costs, etc.
Therefore, here are 3 issues to be considered for designing the product structure.
1) We must consider the function and quality of the product.
2) We must consider the economics of raw materials and manufacturing costs.
3) We must also consider whether the product has the possibility of mass production.

Q6: What are the Usage Requirements for Product Design?

For a product to be recognized by society and achieve economic benefits, it must proceed from the needs of the market and users and fully meet the requirements of use. This is the minimum requirement for product design. The needs for use mainly include the following items:
Safety of use. We must take effective measures to prevent and protect various unsafe factors during the use process at the time of designing products. At the same time, the design should also consider the ergonomics of the product.

Reliability of use. Reliability refers to the probability that a product usually works within a specified time and under predetermined conditions of use. Reliability is related to safety. Products with low reliability will cause inconvenience to users, even cause danger to use, and cause damage to corporate reputation.

Easy to use. This is especially important for civilian products (such as home appliances, etc.).

Q7: What is Combination design for Product Design?

Combination design, also known as modular design, means to unify the parts’ functions as well as design them into interchangeable modular components with different uses or different performances, in order to meet users’ needs better. Modular components have been commonly used in various product designs at present. Moreover, they have evolved from manufacturing the same type to manufacturing various products. Designing a series of modular components is the core of combination design. Therefore, it is necessary to start from the functional unit. That means, how many parts and components should be included in several modular components, and each combination design needs how many modular components, etc.

Q8: What is Computer-Aided Design for Product Design?

Computer-aided design is completing products and process design by computer. The major function is drawing as well as design calculation.
The basement of design calculations are engineering and scientific laws, such as doing mechanical design by computers and doing calculations by optimization techniques to optimize particular performance parameters or goals on designing the internal structure of the product.
People finish computer drawing via a graphics processing system.
In this system, what people should do is just input the shape, size, and position of the required graphics, and the computer can complete the graphic design automatically. Besides, here are some sorts of commonly used software for computer-aided design: Alias, Rhino, Autocad, Pro/E, CATIA, Solidworks, UG NX, CAXA, etc.

Q9: What is Object-oriented design for Product Design?

In the product design stage, the design for manufacturability and assembly is about the negotiation and communication between designers and manufacturing engineers. This teamwork is of high importance. Here are some reasons for your reference.
First of all, it can avoid various productions, which might be caused by the traditional design process of “I design, you make”.

Secondly, it helps to prevent potential assembly issues and the resulting extra costs (like manufacturing cost, material cost, labor cost, machine cost, etc.).
Last but not least, it could avoid the delay in the part delivery.

Q10: What are the Basic Principles of Product Design?

Product design has a lot of basic principles. And some of the commonly used principles are listed here: Demand Principle, Information Principle, Innovation Principle, System Principle, Optimization Principle, Inheritance Principle, Benefit Principle, Time Principle, Simplification Principle, and Quantitative Principle, etc.

Q11: What is the Demand Principle of Product Design?

The functional requirements of the product come from demand. As the most basic starting point for all designs, including part design, products must satisfy objective needs. Without considering objective requirements will lead to part waste and overstock. The objective demand is based on time and place, so it is changing. And it is the basis for designing upgraded products. Objective needs are divided into two types: explicit needs and implicit needs. The development of accurate needs can lead to continuous improvements, upgrades, updates, and replacements of products; the development of implicit needs can lead to inventions and novel products.

Q12: What are the Information Principle & Innovation Principle of Product Design?

Information Principle
The information in the design process mainly includes market information, science, and technology information, technical testing information, and processing technology information. The designer should not only accurately but also reliably grasp all kinds of information related to product design. By using this information, people can correctly guide product planning, program design, as well as detailed design, so as to improve the part design continuously.

Innovation Principle
The bold innovation of designers is conducive to breaking through the shackles of various traditional concepts and conventions, creating all kinds of mechanical products with unique principles and novel structures.

Q13: What are the Services Areas of Product Design?

Product design is a comprehensive product of knowledge for various disciplines, which includes art, culture, history, engineering, materials as well as economics. Product design mainly coordinates the relationship between products and people and realizes the requirements of product man-machine functions and humanistic aesthetics, including ergonomics, appearance design, etc. What’s more, it is responsible for selecting the types of technologies, and coordinating the relationship between different kinds of technical units within the product, the product, and the natural environment, and the product technology and production process. In all, the services areas of product design are quite extensive.

Q14: What is the first phrase for Product Design?

Concept development and product planning is the first phrase for product design.
In the conceptual development and product planning stages, information about market opportunities, competitiveness, technical feasibility, and production requirements are integrated to determine the framework for new products.
This includes the conceptual design of the new product, the target market, the level of expected performance, investment requirements, and financial impact. Before deciding whether to develop a new product, companies can also use small-scale experiments to verify concepts and opinions. Experiments can include sample making and soliciting opinions from potential customers.

Q15: What is the second phrase for Product Design?

The detailed design stage is the second phase of product design.
In the detailed design stage, once the plan is passed, the new product project will be transferred to the detailed design stage. The basic activities at this stage are the design and construction of product prototypes and the development of tools and equipment used in commercial production.
The core of detailed product engineering is the “design-build-test” cycle. The required products and processes must be conceptually defined and embodied in the product prototype (using hypermedia technology can exist in a computer or in the form of a physical entity), and then a simulated use test of the product should be carried out. If the original shape does not reflect the expected performance characteristics, engineers should seek design improvements to make up for this difference, and repeat the “design-build-test” cycle. The end of the detailed product engineering phase is marked by the final design of the product meets the specified technical requirements and signing for approval.

Q16: What is the third phrase for Product Design?

The small-scale production stage is the third phase of product design.
The stage of small-scale production in which the individual parts processed and tested on production equipment have been assembled together and tested in the factory as a system. In small-scale production, a certain number of products should be produced, and the ability of new or improved production processes to cope with commercial production should also be tested. It is at this moment in the product development process that the entire system (design, detailed design, tools and equipment, parts, assembly sequence, production supervision, operators, and technicians) is combined.

Q17: What is the last phrase for Product Design?

The last stage for product design is incremental production.
It is also a kind of stage for small-scale production. In incremental production, production starts at a relatively low volume level; when the organization has stronger confidence of its (and its suppliers) continuous production capacity, as well as the ability to sell these products on the market, the parts output begins to be increased accordingly.

Q18: What are Perceptual Factors for Product Design?

The design of perception tools should make full use of the achievements of modern ergonomics and aesthetics, and scientifically increase the perception factors in product design.
(1)Reflecting the sensitivity of the product by rationally designing the relationship between people and tools. For example, the design of the handle allows the palm that is not sensitive to pressure and the area between the thumb and index finger to withstand the impact of force, in order to avoid the numbness and tingling of the fingers.

(2)Increasing the sensory composition of the product by selecting the correct modeling materials.
Here are two tips for selecting materials that are in direct contact with people.
Firstly, we should not only carefully evaluate the strength and wear resistance of the materials.

Secondly, we should also evaluate the distance between the selected materials and the emotional relationship between people.

(3)Expressing the sensibility of products by studying the aesthetic methods of modern people. The beauty of the product can reflect the internal beauty produced by the reasonable human-machine relationship and the external beauty produced by the appearance of the product during use. The external beauty of products and people’s aesthetics are changing. The rich connotation of “beautiful shape” also includes changing aesthetic factors. The laws of beauty such as proportion and scale, contrast, and balance are all transformed into aesthetic factors through harmony with the visual image of the product during work. Therefore, understanding the changing aesthetics of modern people is helpful to grasp the perceptual factors in the product.

(4)Through the study of the relationship between life phenomena and things, the reasons and expression methods of product sensitivity are discussed. The beauty of an object is usually reflected in whether the shape of the object is full of vitality, and the vitality of the object’s shape is actually a leaked form of the object’s essence.

Q19: What is the Industry background of Product Design?

From the perspective of industrial form, the industrial design service industry can be embodied in three categories: internal design service departments, industrial design consulting companies, and industrial designer personal studios. The first two are mature products that the design industry has developed to a certain degree. Most small and medium-sized design companies in China are still in the studio stage. Large-scale low-end competition has appeared in some industries, which has also restricted the design industry to a certain extent. On the other hand, in Finland, from forestry machinery to scientific and technological products, industrial design has a very broad field. The average proportion of Finnish companies using the industrial design is 41%, while in traditional industries it reaches 80%. All Finnish export companies have their own designed products. According to the “Finnish Human Resources Market Status” issued by the Federation of Finnish Industry and Commerce, the population of Finland engaged in industrial design is about 45,000, while the total population of Finland is about 5.435 million, which means that designers account for 0.828% of the total population of Finland.
Compared with developed countries, the overall level of product design in China is relatively backward. Product design companies have not paid enough attention to this, and the public’s understanding of product design is also biased. As a “world factory”, China’s independent design and brand capabilities are still weak, and it lacks corresponding capital investment and industrial support policies.

Q20: Which software can be used for Product Design?

Product design software can be divided into two types: one is two-dimensional software (also called plane software), and the other is three-dimensional software. Graphic software includes Adobe Photoshop (PS), Coreldraw (CDR), Illustrator (AI), InDesign (ID), and AutoCAD, etc. Three-dimensional software includes UG, Rhino, Keyshot, Cinema4D, 3Dmax, Pro/Engineer (pro-E), and Solidworks, etc.
When we are doing product design, we can choose the software which we are good at.


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